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The Importer has been bringing quality Furniture, and unique Homewares to Kiwi homes for over 20 years! In 1993 we began as a small store in Tauranga selling everything from Pins to Elephants, and such was the name of our store. Pins to Elephants wanted to have a huge range of items at great rates, and slowly the range began to include only items from the home. With this change in ranges and all of the items now being sourced overseas the name became The Importer.

The Importer now has the Mt Maunganui store and the online store which allows the majority of Kiwis to have access to the range of items that will help transform their home to a paradise of colour, charm and wonder. Our eclectic mix of products matches well with New Zealanders, as with our country so remote we all love to travel and see the wonders of the world.

Many of The Importers products have been featured in the Press and Home Interior magazines such as Your Home & Garden, Homestyle, HOME and also on The Block NZ television show. 

On the website customers can browse the catalogue and experience the unique & everchanging mix of products offered instore, with delivery arranged to your home. We order a large variety of items in small quantities, so if you like something - it is best to grab one before they go! However if an item you like is sold out, please contact us as we may be able to track one down through our stores, or tell you if they are coming back in. Alternatively just call your nearest friendly staff at one of our many locations! ...Enjoy.


At The Importer we are always aware of the environment and the impact we have as a company. We source our furniture through suppliers who buy wood solely from government approved sustainable forests, and recycled timbers are used where possible. Many items of ours are antiques, which means they are made many years ago and refinished to their original state.

Other key choices are of the recycling of all packaging materials such as cardboard and paper. Plastic bags have also largely been replaced instore with eco-bags which are re-useable for our customers. We also keep core values of fair trade and only source from government approved factories which we have visited ourselves to ensure quality products from companies creating mainly handmade items, under good working conditions and pay rates.

Our Website

All payments are made securely on our website with paymentexpress or you can also pay by bank deposit. We also have a Lay-by option instore - this is 25% deposit and 6 weeks to pay. We try our best to make all information on our website as accurate as possible, for further information please refer to our website terms page.